Say Hello to Stir
Today we’re unveiling the Stir beta and announcing our $4m seed round led by Homebrew, XYZ Capital, Ludlow Ventures, Li Jin, Jack Conte, Casey Neistat, and more.
The world is amidst a monumental power shift from Institutions to Individuals — the days when an institution could dictate what you create, when you create it, and how much your creation is worth are over.
In the new world, individuals needn’t ask institutions for permission. They build direct relationships with audiences and monetize in novel ways with uncapped upside. They constitute an entirely new class of small-businesses called creators.
Creating full-time isn’t a hobby, it’s a career; but creators today are expected to simultaneously serve as CEO, COO, and CFO while consistently producing engaging content on a daily basis. It’s an untenable position for even the most business-savvy individuals, and it’s an enduring challenge for creators everywhere.
Stir solves that problem — we’ve simplified the tools creators need to run sustainable businesses and developed new approaches to collaboration that we believe will help reshape the future of the creator economy.
Today, we’re unveiling our beta and you can apply for early access.
Everything you need for your creator business in one place.
We’ve re-imagined what the tools needed to run a business should be, and built them specifically for creators. Gone are the days of messy spreadsheets or hacking Quickbooks.
We work with the ways that you make money — Easily plug in your YouTube, Patreon, Shopify or more and get the most understandable representation of how your business is doing and where your money is coming in from. With side-by-side audience concentration and growth analytics, creators can make informed decisions about where to invest their valuable time and energy.
Co-opportunity Knocks — Introducing the Collective
Content development is often a solo endeavor, but it shouldn’t have to be. Through combined creativity, resources, and distribution, collaborations offer tremendous options for creators to progress. But historically ‘collabs’ have relied on solely goodwill and been precluded by issues with trust, incentive alignment, and payments. There is a better way.
We’ve created what we are calling Collectives — a lightweight organization rooted in transparency that promotes cooperation and offers creators symbiotic growth opportunities. With Collectives, creators view financials and analytics in a shared space, allowing for communal management of administrative tasks. No more screenshots, Venmos, or incomplete information — Collectives facilitate simple and fully-verifiable collaborations.
All contributors are welcome in a Collective — cohosts, managers, writers, producers, editors, other creators — all can join with just a few clicks. There is no limit to the number of Collectives creators can form as they work to transform their sole proprietorships into full-blown enterprises. It’s an effortless way to work together and we can’t wait to see how creators leverage the product.
Underpinning Collectives is a seamless payment splitting functionality. Launch a new YouTube channel with others and split the AdSense revenue. Share a portion of podcast CPMs with featured guests. Refer an audience to another creator’s newsletter and earn a percentage of the associated subscriptions. Splits are transparent, trustworthy, immediate, and can be spun up in seconds.
Our Vision
Creators electrify the world with the power of imagination. In this rapidly evolving creator economy, those who shun innovation tend to get left behind. We advocate for those who choose to challenge the status quo by giving them the tools to stretch the scope of what is possible.
Our drops — one-off experiments — laid the groundwork for Stir’s creator-first mentality. With Presubscribe, we aimed to make it easy for fans to support their favorite creators before they pursued independence. In building OnlyTweets, we sought to highlight where platforms fall short in supporting the creators that drive all of the value. These were the first steps — test balloons.
Today we launch the next phase of the journey with the belief that brilliant individuals are collectively stronger. That obstacles to collaboration, clarity, and control have no place in the creator community. That by giving creators a dependable and transformative hub for their businesses, they can focus on what they do best and the world stands to benefit.
Everything we do at Stir is grounded in two motives: a relentless, insatiable desire to empower creators and an irresistible urge to innovate. We prioritize creativity. We challenge paradigms. The future of our culture will be shaped by the tremendous power of creative minds — we’re just working to clear the way.
If this work excites you, we are hiring a diverse group of people to help us build.
